A six-week campaign laid the foundation for demonstrating CWP’s value to the community through a full-feature video, social media short-form video, gif, and infographic carousel.
89 Deliverables
See the Campaign Breakdown
Phase 2
Targeted Outreach
A targeted outreach campaign ran concurrently with Phase 1, tailoring messages to key audiences like elected officials and the media.
Phase 3
Community Leaders
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Advance
Carrousel
Reverse
Carrousel
Campaign
Results
(All channels)
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Followers
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Impressions
Click each deliverable type for an example
A broader community outreach campaign, which started later, helped CWP’s messages reach key opinion leaders and local organizations.
Interactions
Deliverable
Examples
7 Themes
Posts
Longform Video
Video Shorts
People Centered
Public Outreach
Hazen proposed a three-phased approach to increase public awareness of CWP’s investments in the community by highlighting tangible benefits for today, while explaining the need to fund ongoing investments to support a thriving Columbus in the future.
Gifs
Phase 1
Carousel
Infographics
5 Channels
Phase 1
Community Awareness Campaign